Business Services 

As American business is rapidly learning, the Latino client's interest and loyalty can be elusive.   

Countless task forces have been assembled and endless initiatives launched in efforts to capture his business, but more often than not the results are disappointing.  

Why is this?  Why does the Latino client's loyalty seem so elusive to most American business people?  It's because they don't understand him, and it has nothing to do with language.   

At Panoltia we are immigrants ourselves, and doing business with us isn't complicated or difficult. In fact, if you understand us and what we're looking for in a business relationship it's really pretty easy.

Marketing

Marketing to the Hispanic/Latino immigrant is more than simply translating your product info into Spanish - much more! The rules of marketing to the new immigrant aren't complicated but they're different, and if you don't know them you're probably wasting time and money and getting very little return on your investment.

• Strategic and tactical planning

• Product assessment and development

• Focus groups

• Research

Advertising

What does your advertising tell Hispanic / Latino immigrants about you?

Does it tell them that you know them and you understand their needs? Does it tell them you know how they prefer to do business and that you are prepared to do business that way?

Or does it tell them that you are just another in a long line of businesses that want their money, but either don't know how or aren't willing to do what it takes to earn it?

To Latino immigrants your advertising instantly puts you in one category or the other. If it's the latter it doesn't matter how much time, money and effort you spend trying to attract and retain them - it just won't work!

• Advertising assessment and development

• Web assessment / development / translation

• Collateral materials assessment / development / translation

• Communication materials assessment / development / translation

• Phone messaging assessment / translation / recording

• Signage assessment / development / translation

Sales

Latino clients usually give you one opportunity to either earn their loyalty or lose them forever, and the decision is made the first time they deal with you face to face.

The sales experience that most immigrants are looking for is very different than the one they find with most Americans businesses. The way you interact with them one on one tells them if you are one of the few American establishments that can do business on their terms, or if they need to keep looking.

• Process assessment and development

• Spanish language sales presentation development

• Client service assessment

• Secret shopper

Public Relations and Community Outreach

Doing business in the Latino community means being involved in the Latino community. If there is one aspect of doing business with Latinos that virtually all of the experts agree on it's the need to be actively involved in the community.

Doing business in Latin America is based on relationships, and most immigrants are accustomed to dealing with family, friends and trusted acquaintances. If you aren't involved in the community and perceived as a trusted friend you are an outsider, and you stand little chance of establishing the trust that is the first prerequisite to creating a long term business relationship.

• Outreach programs

• Liaison services and community representation

  - Spanish language media

  - Latino events

  - Latino advocacy and support network development

  - Latino business owners network development

• Life skills development

  - living in the United States

  - working in the United States

Client Education

To understand the products and services available to them and the benefits they offer, it's critical that the Latino client understand your products or services. 

But educating across languages and cultures can be a hit or miss proposition if you don't understand your audience and how they learn.

Panoltia has been designing and delivering educational programs for Latino immigrants since 1986, and they consistently get rave reviews for their effectiveness and real world approach.

Whether you need help developing a simple informational piece or a full curriculum complete with materials, Panoltia can help.

• Product literacy

• Life skills