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Helping America’s financial service providers do business with the new Latino immigrant since 1986 |
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El Anillo [The Ring] Video DVD (English)
A Magical Peek Inside The World OfThe New Hispanic/Latino Immigrant
The growth of the Hispanic population in the United States has created enormous opportunity for the financial services industry. The potential client base represented by this largest and fastest growing minority segment of our population is staggering. Although countless institutions across the country are investing enormous amounts of money and energy in attempts to communicate with the Hispanic/Latino population and win their business, very few achieve even moderate success. Why is this true? Why, in spite of their best efforts, are they finding the loyalty of the new Spanish speaking immigrant so elusive? The answer is simple – they don’t understand them, and it has nothing to do with language. El Anillo gives the viewer a revealing peek inside the world of the new Hispanic/Latino immigrant. It touches on a wide variety of topics, including who they are, where they come from, why they’re here, their culture and society, how they look at life, how they communicate, how they do business, and much more. El Anillo is a must see for anyone interested in doing business with this fastest growing segment of the United States population.
Running time – 26:00 minutes
Quantity discounts are available.
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